When Should You Invest In Branding Your Business?

When Should You Invest in Branding your business? In This Article No matter if you run a B2B or B2C business, whether you’re product or service-based, branding is always a good idea. While the decision to invest in branding your business seems obvious – ahem, you definitely should – the question of when you should start throwing […]

Branding Basics: Logo Vs Brand What’s The Difference?

black and white image of the word logo and mock-up of branding with a stack of dollar bills with wings attached

Branding Basics: Logo Vs Brand What’s The Difference? In This Article As a branding agency, one of the most common misconceptions we encounter is understanding the difference between a brand and a logo. Over the last couple of years, the marketing spotlight has shifted to the power of branding, making most business owners aware of […]