Branding Vs Marketing: What’s the difference?

In This Article Let’s talk about the difference between branding and marketing. While the terms are often used interchangeably, they are actually two distinct concepts that play different but equally important roles in building a successful business. In this blog post, we’ll define both branding and marketing, explore the difference between them, and provide examples […]

When Should You Invest In Branding Your Business?

In This Article No matter if you run a B2B or B2C business, whether you’re product or service-based, branding is always a good idea. While the decision to invest in branding your business seems obvious – ahem, you definitely should – the question of when you should start throwing down your hard-earned cash on your brand might […]

Branding Basics: Logo Vs Brand What’s The Difference?

In This Article As a branding agency, one of the most common misconceptions we encounter is understanding the difference between a brand and a logo. Over the last couple of years, the marketing spotlight has shifted to the power of branding, making most business owners aware of the importance of a strong, memorable brand. The […]